Full Name
Heather Blair
Job Title
Sr Account Manager Esports and Cinema Venue Solutions
LG Electronics

Heather is a seasoned sales executive with a diverse background in marketing and communications. She began her educational journey at Tarrant College in Texas, where she studied Marketing and Communications. Upon relocating to California, she embarked on her sales career with the Creative Industry Handbook, an entertainment directory. Heather's impressive trajectory led her to the role of Associate Publisher at Themed Entertainment 411, a global directory of vendors serving attractions and theme parks.

In her entrepreneurial spirit, Heather established OuiMarket4U, a consulting company that represented many of her former advertisers. Transitioning into the realm of entertainment technology and new media, she assumed pivotal roles as Director of Sales and Marketing for publicly traded Valcom, Inc., and SNAPeMedia, a division of World Touch Gaming. Her contributions extended to her tenure as an Account Executive for Point 360, where she successfully secured clients in broadcast and post-production. Furthermore, she served as the Western Territory Channel Manager for Asia Media Products, excelling in the same markets.

For eight years, Heather dedicated herself to selling 4D theater technology as the Head of Cinema Sales for MediaMation, a leading interactive technology company. During her tenure, she not only secured global cinema accounts but also orchestrated the acquisition of film titles from major studios for programming in MX4D theaters.

In 2019, Heather founded and assumed the role of President at Global 501C3 Women in Exhibition, an organization committed to empowering women in the cinema exhibition industry through mentorship, networking, and advocacy for equal opportunities in speaking engagements.

Her passion for bridging the worlds of cinema and esports led to the establishment of the Cinema Esports Alliance Corporation, facilitating essential dialogues between these two dynamic communities. This journey ultimately culminated in her current position as Senior Account Manager at LG Electronics, specializing in cinema and esports venue solutions. Heather continues to make significant contributions to the convergence of these exciting industries.

Heather Blair