How to Leverage Your Community Cinema to Host Esports Events

LG's Heather Blair believes that the education sector, esports community, and local cinemas can make healthy business partners. By offering a venue for esports and gaming at cinema locations, schools can hold practices, tournaments, and watch parties. Cinemas benefit by bringing more people through their doors during down times and esports programs benefit from not needing to front the cost of some technologies. You might say it's a win, win. Blair shares how to get the conversation started and make the relationship work for your university or K-12.