Sari Kitelyn is the Director of Esports for Full Sail University and the owner of Greater Orlando XP League. For the past 16 years, she has successfully developed brand initiatives for Full Sail, including brand campaigns, community outreach projects, new business development, and strategic planning. Since 2016, Sari has been building Full Sail’s award-winning esports ecosystem.
 
Under Sari’s leadership, Full Sail Armada has been recognized as a finalist for the Collegiate Award at the annual Esports Awards, Collegiate Esports Program of the year by the Tempest Awards, and Most influential Gaming Community by Women in Games Global Awards. In 2022, Armada was recognized for their support of marginalized genders in gaming when they won the award for "Up and Coming Collegiate Team" by the *gameHERs awards. 

In 2020, Sari's efforts were recognized by eFuse when she was named one of the Most Impactful Women in Collegiate Esports and again in 2023 when she was featured by Femme Gaming in "Powerhouse Women Making a Difference". In 2023, Sari received the "Women who mean Business" award from the Orlando Business Journal.. She was also selected as Orlando Magic's Diversity Game Changer, which celebrates leadership in social justice and equality. She was recognized as Director of the Year by the National Association of Collegiate Esports and also was awarded the Woman of Inspiration Award from the Greater Orlando Sports Commission. 

Sari is also the co-founder of Esports and Coffee - a Twitch show and online community dedicated to supporting marginalized voices throughout esports and gaming, which she developed with other women advocating for more diversity in those spaces. 
 
A graduate of the University of Central Florida, Sari holds her bachelor’s degree in Political Science/Pre-Law and her MBA. She has also earned her Project Management Professional Certification (PMP). Sari is a member of WISE (Women in Sports and Events) and sits on the Wise Within Mentorship committee and the Events Committee. She is also the Chairman of the Board of Directors for the National Association of Collegiate Esports, as well as the Advisory Board for the Coalition of Parents in Esports and the Advisory Board for the *gameHERs awards. She also serves as a mentor in the Queer Women of Esports mentorship program as well as Women in Games International.